November 30, 2023
TCN Interviews With Edward Lutz
Dive into our interview with Edward Lutz, a dedicated automotive photographer based in Northern California. Learn about his journey into the world of car photography, pick up valuable tips, and gain a deeper understanding of this exciting and vibrant field.

Meet Edward Lutz, a Northern California and Colorado-based photographer whose journey into the realm of automotive photography began subtly and grew organically over time. Starting from humble beginnings at local car shows, Edward's early fascination with capturing the elegance of cars on his iPhone has blossomed into a more serious and focused artistic endeavor, shaped significantly by the automotive culture and events he encountered along the way.

Audi R8 V10
Audi R8 V10 Photographed by Edward Lutz

TCN x Edward Lutz

In our upcoming interview, we'll explore Edward Lutz's approach to automotive photography. How does he capture the perfect blend of a car's mechanical beauty and artistic elegance in his photos? What strategies does he employ when starting new projects, and what challenges does he face in the specialized field of exotic car photography? Edward will share his personal techniques and provide tips for those looking to delve into automotive photography.

To see more of Edward Lutz's impressive work, check out his Instagram page.

Edward Lutz Instagram screenshot.

TCN x Edward Lutz Interview

1.  "Can you share with us how you first got interested in automotive photography? What was the first car you photographed that made you think, 'This is it, this is what I want to do'?"

Automotive photography for me was one of those things that just kinda slowly molded its way into my life, to put it simply. When I was around 13-14 years old, I started going to car shows and just taking pictures of the nice cars I’d see with my old iPhone. The main cars that really inspired me were the Nissan R35 GTR and the Lamborghini Huracan. I grew up in Colorado, so there weren’t very many crazy cars so I had to take what I could get.

Daily Driven Lamborghini Huracan Super Trofeo Evo
Daily Driven Lamborghini Huracan Super Trofeo Evo Photographed by Edward Lutz

Over time, I started to get more detailed shots and started playing around with the iPhone settings to edit my photos and as time went on, it just slowly progressed from there. It wasn’t until about 2 years ago though, that I decided to take photography more seriously and put more time and effort into it, and it wasn’t really one specific car that inspired me to really say “this is what I want to do”, it was a whole event called Monterey Car Week in Monterey, California that really inspired me.

2. "In your opinion, what makes a great automotive photo stand out? Are there specific angles, lighting conditions, or environments that you think work best? How would you describe your photography style currently?"

In my opinion, what makes a great automotive photo stand out is the amount of effort you can see the artist has put into the photo. I am not drawn to certain angles or lighting conditions because I feel like you can get amazing shots no matter the settings. When it comes to styles, certain ones invoke emotion in me and to be honest, I still struggle to find my “style” and it has been the absolute hardest aspect I have encountered within this industry.

Bugatti Mistral
Bugatti Mistral Photographed by Edward Lutz

Sometimes I think I got it, then a week later I look back at the edits and I think to myself “What was I thinkin?” and it can be very unmotivating at times. I used to lean more towards a very flat and dark style that was more calm and evoked more of laid back emotion, but now my style is way brighter, oversaturated and just pops out at you a lot more. I love both styles and have a hard time just sticking to THE one, but one thing I have learned from this industry is that every moment is a learning experience and a chance to grow.

3. "What has been your most challenging photo shoot and why? Were there any unexpected obstacles or memorable moments?"

The most challenging photoshoot I have done so far was actually pretty recent. It was at Car week 2023, and we were shooting a handful of cars which included a Pagani Huayra BC roadster, an Mercedes Benz AMG 6x6, 2 Porsche Carrera GT’s, an Lamborghini Aventador SV and a few other cars on the beach. The area we shot in was pretty small and trying to get all of the cars and trucks packed together to fit them in the shot quickly was difficult.

Koenigsegg Agera RS
Koenigsegg Agera RS Photographed by Edward Lutz

There were hundreds of people that started to storm the area to check out the cars and take pictures of their own so we had maybe a 5 minute window to take as many pictures as possible. I got a few decent ones, but the best picture that was taken was of the Pagani parked right in front of all of the vehicles with the ocean in the background, and I got to upload the pictures and come to find out a lot of the photos were corrupted unfortunately. Luckily, there were still a bunch that came out good, but I wasn’t able to save any of the Pagani.

4. "Camera aside, is there a specific piece of gear you can’t live without?”

I would say the piece of gear I couldn’t live without would have to be the memory card. Without that you literally have nothing!

Toyota Supra
Toyota Supra Photographed by Edward Lutz

5. "In an industry that's always evolving, how do you keep your work innovative and maintain a unique edge?”

So this kind of goes back to question 2. I am always struggling to find my style and keep it fluid within my content. I admit that it’s very difficult to stay innovative and unique when you’re still stuck in the beginning experimenting with what edits you like best and trying to find that perfect style.

Aston Martin Valkyrie
Aston Martin Valkyrie Photographed by Edward Lutz

6. “Do you find there is a competitive element to automotive photography or do you see it as more collaborative?”

Oh man, automotive photography is extremely competitive, especially with how the Instagram algorithm works, but that's another story… It can also be very collaborative which is great. I’ve noticed a lot of artists in this industry are very helpful and friendly. I’ve met so many great friends and collaborating with others has opened the doors to some incredible life changing opportunities.

1016 Industries McLaren 720S
1016 Industries McLaren 720S Photographed by Edward Lutz

7. "Looking back at your career so far, what advice would you give to your younger self when you were just starting?"

The biggest piece of advice I would tell myself is to get a camera and learn how to use Lightroom and photoshop sooner. I could only imagine where I’d be right now if I had gotten a camera and learned to edit 5 years sooner than I did.

Ford GT Mk2
Ford GT Mk2 Photographed by Edward Lutz

8. “Do you have a favorite photo? Either one you’ve taken yourself or one taken by someone else? If so can you tell us about what makes that photo so special?”

I don’t really have a favorite photo to be 100% honest. I am my own biggest critic, so I will choose someone else's work as my favorite before my own, but when it comes down to it, it's too hard to choose just one favorite photo. The artist that invokes the most emotion in me though would have to be @zuumy. His style and the way he edits has inspired me and it always motivates and pushes me to be better and keep going.

Toyota FRS
Toyota FRS Photographed by Edward Lutz

9. "Finally, if you could have a dream photo shoot of your dream garage with any three cars from any era, which cars would you choose?”

The absolute dream photoshoot of any 3 cars would have to be the Pagani Barchetta, Aston Martin Valkyrie, and the Apollo Evo. Of course there's still thousands of other cars I would add to that list in a heart beat.

Wrapping Up

We're grateful to Edward Lutz for taking the time to share his experiences and knowledge in automotive photography with us. His journey, marked by both passion and technical proficiency, is not only inspiring but also rich with practical insights. Edward's skill in capturing the elegance and strength of cars through his photography is remarkable. We value the expertise he has imparted about his craft and are excited to witness his future projects as he continues to enhance the landscape of automotive photography.

Get Your Hands on The TCN App

Check out more of Jack's work and download the TCN app today and immerse yourself in a world where automotive beauty meets high-end technology. Stay tuned for our regular updates, and let's drive into the future of automotive enthusiasm together!

iOS TCN screenshot button.

TCN button.